LAY’S – MESSI MESSAGES

Champions League sponsors are in every stadium, ad break, and social feed, but there’s one place they can’t get into - dark social. Until now. We got Lay’s into chat groups everywhere by enabling fans to surprise friends with AI-powered personalised video messages from the greatest footballer of all time, spoken flawlessly in up to 10 different languages.

 

Awards

Cannes Lions 2021 – Mobile Bronze  •  Cannes Lions 2021 – Entertainment for Sport Shortlist  •  The One Show 2022 - Innovation in Interactive, Online & Mobile Shortlist • The One Show 2022 - Use of Technology Shortlist • The One Show 2022 - Innovation in Social Media Shortlist • Eurobest 2021 – Media, Use of Mobile & Devices Silver • Eurobest 2021 – Mobile, Social Content for Consumer Engagement Bronze • Eurobest 2021 – Mobile, Targeted Communication Finalist • Eurobest 2021 – Mobile, Messaging Campaign Finalist • Eurobest 2021 – Media, Use of Social Platforms Finalist • Eurobest 2021 – Digital Craft, Data Storytelling Finalist • Creative Circle Awards 2022 - Best Use of AI Bronze • Creative Circle Awards 2022 - Best Digital Activation Bronze • Creative Circle Awards 2022 - Best Use of Talent & Influencers Bronze • ADCN 2021 – Mobile Silver • ADCN 2021 – Media Bronze • ADCN 2021 – Digital Campaigns Finalist  • ADCN 2021 – AI Finalist • Campaign Tech Awards 2022 – Best Use of AI Highly Commended • Campaign Tech Awards 2022 – Tech as Part of a Campaign: Consumer Goods Highly Commended • Campaign Tech Awards 2022 – Best Use of Experiential Tech Shortlist  • Campaign Tech Awards 2022 – Best Use of Experimental Tech Shortlist • FWA Site of the Day April 8, 2021 • LBB High Five – Netherlands • LBB Most Read of 2021: Europe