ED & JOE ▪ Freelance Creative Directors copy

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	<title>ED &#38; JOE ▪  Freelance Creative Directors copy </title>
	<link>https://edandjoe1.cargo.site</link>
	<description>ED &#38; JOE ▪  Freelance Creative Directors copy </description>
	<pubDate>Tue, 16 Jun 2026 07:49:22 +0000</pubDate>
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		<title>index</title>
				
		<link>https://edandjoe1.cargo.site/index</link>

		<pubDate>Wed, 19 Mar 2025 14:20:48 +0000</pubDate>

		<dc:creator>ED &#38; JOE ▪  Freelance Creative Directors copy </dc:creator>

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		<title>PADDY POWER ☯ NOBODY DOES FOOTBALL BETTER THAN US</title>
				
		<link>https://edandjoe1.cargo.site/PADDY-POWER-NOBODY-DOES-FOOTBALL-BETTER-THAN-US</link>

		<pubDate>Fri, 29 May 2026 10:46:03 +0000</pubDate>

		<dc:creator>ED &#38; JOE ▪  Freelance Creative Directors copy </dc:creator>

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	PADDY POWER ☯ NOBODY DOES FOOTBALL BETTER THAN US

Danny Dyer goes head-to-head with Hollywood’s Rob Lowe - reminding World Cup hosts, the good ol’ US of A, that when it comes to football, nobody does it better then England.&#38;nbsp;
	Campaign - Ad of the Day, May 29 2026


The Drum - Ad of the Day, May 29 2026

The Stable - Stable Standout, May 29 2026

David Reviews - Pick + 5 Stars, May 29 2026
LBBOnline - Work of the Week, June 5 2026

Creative Salon - Work of the Week, June 4 2026
Best Ads on TV – Top 6 of the Week, June 09 2026


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		<title>PADDY POWER ♠ GAMES? WE'VE GOT ALL SORTS</title>
				
		<link>https://edandjoe1.cargo.site/PADDY-POWER-GAMES-WE-VE-GOT-ALL-SORTS</link>

		<pubDate>Fri, 17 Oct 2025 08:38:41 +0000</pubDate>

		<dc:creator>ED &#38; JOE ▪  Freelance Creative Directors copy </dc:creator>

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	PADDY POWER ♠ GAMES? WE’VE GOT ALL SORTS
Danny Dyer channels his inner De Niro, taking us on a tour of a star-studded, Scorsese-stye casino, where anything can happen, and everyone’s welcome… even finance bros.

	Campaign - Ad of the Day, Oct 17 2025
The Drum - Ad of the Day + Ads of the Week, Oct 17, 2025
David Reviews - Pick of the Day, Oct 21, 2025
Creative Salon - Ads of the Week, Oct 23, 2025
Best Ads on TV – Top 6 of the Week, Oct 27, 2025
PR Week - Ads of the Week, Oct 24, 2025
Thinkbox - Top 5, Sept/Oct Shortlisted


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		<title>F&#38;F ▪ FASHION NOW DOES HOMEWARE</title>
				
		<link>https://edandjoe1.cargo.site/F-F-FASHION-NOW-DOES-HOMEWARE</link>

		<pubDate>Wed, 19 Mar 2025 14:20:07 +0000</pubDate>

		<dc:creator>ED &#38; JOE ▪  Freelance Creative Directors copy </dc:creator>

		<guid isPermaLink="true">https://edandjoe1.cargo.site/F-F-FASHION-NOW-DOES-HOMEWARE</guid>

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	F&#38;amp;F — FASHION NOW DOES HOMEWARE
To launch Tesco’s newly revamped range of stylish home items, F&#38;amp;F Home, we painstakingly handcrafted striking fashion pieces from hundreds of pieces of homeware.


– Creative Circle 2025 - Image Production Design, Gold

– Creative Circle 2025 - Outdoor Craft - Art Direction, Silver– Creative Circle 2025 - Craft - Fashion &#38;amp; Beauty Photography, Silver– Campaign – Ad of the Day, Sept 4 2024–⁠ ⁠The Drum - Ad of the Day &#38;amp; Best Ads of the Week, Sept 4 2024–⁠ Creative Salon - Work of the Week, Sept 6 2024– LBB - Editor’s Pick &#38;amp; Work of the Week, Sept 6 2024 ⁠– Behind the Billboard - Best of 2024


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		<title>PADDY POWER ☯ NOBODY DOES FOOTBALL BETTER THAN US</title>
				
		<link>https://edandjoe1.cargo.site/PADDY-POWER-NOBODY-DOES-FOOTBALL-BETTER-THAN-US-1</link>

		<pubDate>Tue, 16 Jun 2026 07:49:22 +0000</pubDate>

		<dc:creator>ED &#38; JOE ▪  Freelance Creative Directors copy </dc:creator>

		<guid isPermaLink="true">https://edandjoe1.cargo.site/PADDY-POWER-NOBODY-DOES-FOOTBALL-BETTER-THAN-US-1</guid>

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	PADDY POWER ☯ NOBODY DOES FOOTBALL BETTER THAN US

One giant pair of foamy fingers. One not-so-subtle message. Peak Paddy Power mischief. ✌️
	

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		<title>LAY'S ✦ MESSI MESSAGES</title>
				
		<link>https://edandjoe1.cargo.site/LAY-S-MESSI-MESSAGES</link>

		<pubDate>Wed, 19 Mar 2025 14:20:08 +0000</pubDate>

		<dc:creator>ED &#38; JOE ▪  Freelance Creative Directors copy </dc:creator>

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	LAY’S – MESSI MESSAGES

Champions League sponsors are in every stadium, ad break, and social feed, but there’s one place they can’t get into - dark social. Until now. We got Lay’s into chat groups everywhere by enabling fans to surprise friends with AI-powered personalised video messages from the greatest footballer of all time, spoken flawlessly in up to 10 different languages.


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&#38;nbsp;

ESPN called it “Undoubtedly impressive”, 
Fox Sports labelled it 
“Arresting”, it was picked up by BBC News, 
and it’s featured in the bestselling ad bible 
"Hey Whipple, Squeeze This."


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Awards
 Cannes Lions 2021 – Mobile Bronze&#38;nbsp; •&#38;nbsp; Cannes Lions 2021 – Entertainment for Sport Shortlist&#38;nbsp; •&#38;nbsp; The One Show 2022 - Innovation in Interactive, Online &#38;amp; Mobile Shortlist • The One Show 2022 - Use of Technology Shortlist • The One Show 2022 - Innovation in Social Media Shortlist • Eurobest 2021 – Media, Use of Mobile &#38;amp; Devices Silver • Eurobest 2021 – Mobile, Social Content for Consumer Engagement Bronze • Eurobest 2021 – Mobile, Targeted Communication Finalist • Eurobest 2021 – Mobile, Messaging Campaign Finalist • Eurobest 2021 – Media, Use of Social Platforms Finalist • Eurobest 2021 – Digital Craft, Data Storytelling Finalist • Creative Circle Awards 2022 - Best Use of AI Bronze • Creative Circle Awards 2022 - Best Digital Activation Bronze&#38;nbsp;• Creative Circle Awards 2022 - Best Use of Talent &#38;amp; Influencers Bronze&#38;nbsp;• ADCN 2021 – Mobile Silver • ADCN 2021 – Media Bronze • ADCN 2021 – Digital Campaigns Finalist&#38;nbsp; • ADCN 2021 – AI Finalist • Campaign Tech Awards 2022 – Best Use of AI Highly Commended • Campaign Tech Awards 2022 – Tech as Part of a Campaign: Consumer Goods Highly Commended • Campaign Tech Awards 2022 – Best Use of Experiential Tech Shortlist&#38;nbsp; • Campaign Tech Awards 2022 – Best Use of Experimental Tech Shortlist • FWA Site of the Day April 8, 2021 • LBB High Five – Netherlands • LBB Most Read of 2021: Europe


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		<title>CLUB MED ☀ THAT'S L'ESPRIT LIBRE</title>
				
		<link>https://edandjoe1.cargo.site/CLUB-MED-THAT-S-L-ESPRIT-LIBRE</link>

		<pubDate>Wed, 19 Mar 2025 14:20:09 +0000</pubDate>

		<dc:creator>ED &#38; JOE ▪  Freelance Creative Directors copy </dc:creator>

		<guid isPermaLink="true">https://edandjoe1.cargo.site/CLUB-MED-THAT-S-L-ESPRIT-LIBRE</guid>

		<description>
	CLUB MED— THAT’S L’ESPRIT LIBRE
We made Club Med, the pioneer of all-inclusive resorts, mean something to people once again, with a campaign that playfully captures the carefree state of mind you can achieve when every detail of your vacation is taken care of.

	
AdForum – Top 5 Worldwide Best Ads and Advertising Campaigns of the Week, SeptCB News – Best of the Week, Sept 2023

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	<item>
		<title>TESCO Ψ IT'S NOT A LITTLE THING</title>
				
		<link>https://edandjoe1.cargo.site/TESCO-P-IT-S-NOT-A-LITTLE-THING</link>

		<pubDate>Wed, 15 Oct 2025 08:36:12 +0000</pubDate>

		<dc:creator>ED &#38; JOE ▪  Freelance Creative Directors copy </dc:creator>

		<guid isPermaLink="true">https://edandjoe1.cargo.site/TESCO-P-IT-S-NOT-A-LITTLE-THING</guid>

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	TESCO — IT’S NOT A LITTLE THING, IT’S EVERYTHING
A celebration of single ingredients - from a hearty steak to a sun-ripened tomato - and the countless culinary possibilities and everyday moments they inspire. Because when it comes to food... it’s not a little thing, it’s everything.&#38;nbsp;


– LBB Online - Work of the Week 03.10.25
– ⁠  ⁠Behind the Billboard - OOH That’s Nice - 03.10.25


&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8c0349ce4661c4089333987bf02f08cc5d71c208df64e77e7eb89468d8d4bf70/FOOD.png" data-mid="239488468" border="0"  src="https://freight.cargo.site/w/1000/i/8c0349ce4661c4089333987bf02f08cc5d71c208df64e77e7eb89468d8d4bf70/FOOD.png" /&#62;&#60;img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/afdd8d9b53414ad8d3371eea3ea217103ad072ab80a392f685a0ddf569b125f1/550671744_1239496081542972_7143137115172899475_n.jpg" data-mid="239396736" border="0"  src="https://freight.cargo.site/w/1000/i/afdd8d9b53414ad8d3371eea3ea217103ad072ab80a392f685a0ddf569b125f1/550671744_1239496081542972_7143137115172899475_n.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2af60c0b2a282dfd596f3bd995e2030766025485ea19251016c211a307dd58cc/triple.XI0z0BN4.png" data-mid="239396733" border="0"  src="https://freight.cargo.site/w/1000/i/2af60c0b2a282dfd596f3bd995e2030766025485ea19251016c211a307dd58cc/triple.XI0z0BN4.png" /&#62;
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		<title>NEWYORK-PRESBYTERIAN ⚕ STAY AMAZING</title>
				
		<link>https://edandjoe1.cargo.site/NEWYORK-PRESBYTERIAN-STAY-AMAZING</link>

		<pubDate>Wed, 19 Mar 2025 14:20:16 +0000</pubDate>

		<dc:creator>ED &#38; JOE ▪  Freelance Creative Directors copy </dc:creator>

		<guid isPermaLink="true">https://edandjoe1.cargo.site/NEWYORK-PRESBYTERIAN-STAY-AMAZING</guid>

		<description>
	

NEW YORK-PRESBYTERIAN— STAY AMAZING

Most hospital advertising dramatises a patient’s suffering as a means of grabbing attention. Since NYP has been voted best hospital in New York for 21 years in a row, we built off this winning essence and leaned into celebrating patients thriving. Basically, positioning NYP as a performance brand. So, we moved their long-running campaign emphasising the hospital to simply ‘Stay Amazing,’ a rallying cry that speaks directly to all New Yorkers to manage all aspects of their health journey with a partner for life.


- Emmy Awards 2022 - Best Commercial

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&#38;nbsp; &#38;nbsp; 


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	</item>
		
		
	<item>
		<title>LAY'S ⛬ G.O.A.T. CHEESE</title>
				
		<link>https://edandjoe1.cargo.site/LAY-S-G-O-A-T-CHEESE</link>

		<pubDate>Wed, 19 Mar 2025 14:20:10 +0000</pubDate>

		<dc:creator>ED &#38; JOE ▪  Freelance Creative Directors copy </dc:creator>

		<guid isPermaLink="true">https://edandjoe1.cargo.site/LAY-S-G-O-A-T-CHEESE</guid>

		<description>
	LAY’S — G.O.A.T. CHEESE&#38;nbsp;

It’s the debate of a generation - who is the G.O.A.T: Messi or Ronaldo? For two decades, fans had bickered over who is better, and were still no closer to a definitive answer. So to settle the great debate once and for all, we created the Greatest Flavour of All Time for the Greatest Footballer of All Time. 

The limited edition release sold out in record time, earned hundreds of millions in media and increased Lay’s social engagement by 135,000%. 


“Brilliant” - FTBL“This is new level” - People“Lay’s knows ball. There’s only 1 G.O.A.T. and it’s Messi” - Mashed


	&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/58508104a8f8048503ba100a1f361d9092255d98def8f48e113b25a9c0c98203/234238935_1982798185219021_5892511666599978669_n.gif" data-mid="228491112" border="0"  src="https://freight.cargo.site/w/640/i/58508104a8f8048503ba100a1f361d9092255d98def8f48e113b25a9c0c98203/234238935_1982798185219021_5892511666599978669_n.gif" /&#62;&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/f0b80fc1c1e03cf5835d2325918b54e444ef9d10f4821484f068181278c6a982/TRIM_AdobeCreativeCloudExpress.gif" data-mid="228491118" border="0"  src="https://freight.cargo.site/w/640/i/f0b80fc1c1e03cf5835d2325918b54e444ef9d10f4821484f068181278c6a982/TRIM_AdobeCreativeCloudExpress.gif" /&#62;
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